Lead management
Every enquiry — WhatsApp, Instagram, Facebook, Google, walk-in — becomes a lead with an owner, a stage and a next action. A call list tells each person who to ring today.
Sales · Leads, Call list, Workbench
Features
Everything both products do, listed honestly
No roadmap items, no “coming soon”. If it is on this page it is in the shipped software, and the comparison below says which product carries it.
Which product carries what
Buy either one on its own. The suite is both, which is the only way to get the rows marked in both columns.
CapabilityBusiness ManagerSocial AI ManagerNotes
Lead & customer management—Pipeline, call list, contacts, follow-ups
WhatsApp Business API—Inbox, templates, campaigns, flows, AI agents
Quotations & GST invoices—Price lists, credit notes, GST summary
Payments, ledgers & reconciliation—Receipts, wallets, bank reconciliation
Inventory & purchasing—Warehouses, POs, GRNs, vendor payments
Orders & dispatch—Allocation, fulfilment hub, Ekart
AI content planning & drafting—Plan, write, score, rewrite
AI visuals, carousels & images—Rendered to real images
Approval gate & scheduling—Nothing publishes unapproved
LinkedIn, Instagram, Facebook, Google—Four channels, one queue
Review & comment inbox—AI-drafted replies, low ratings flagged
Google Business ProfileReviews and posts in both; full listing management in Social AI
Unified inboxCustomer conversations in one; social engagement in the other
AI spend trackingPriced per call, by feature, model and day
Roles, permissions & activity logShared across the suite
API keys & webhooks—Outbound hooks on business events
Connects to the channels your customers already use
WhatsApp BusinessLinkedInInstagramFacebookGoogle Business ProfileRazorpayEkartGST e-invoicing
Run the business — in full
Customer management
Contacts carry the whole relationship: conversations, quotes, orders, invoices, payments and outstanding balance on one record.
Sales · Contacts
WhatsApp workflow
The official WhatsApp Business API with a shared team inbox, message templates, campaigns, routing rules, flows, custom fields and compliance controls.
WhatsApp · Inbox, Templates, Campaigns, Flows
AI agents on WhatsApp
An AI agent answers product questions from your own catalogue, builds a cart, quotes real prices and hands over to a human on its own rules. Every conversation is auditable.
WhatsApp · AI agents, Agent routing, Conversation audit
Quotations
Build a quote from your live price list, send it on WhatsApp as a public link or a PDF, and convert it to an invoice without retyping a line.
Billing · Quotes
GST invoices
Tax-correct invoices with HSN, place of supply and GST breakup, plus credit notes, a GST summary and a monthly accounting export.
Billing · Invoices · Finance · GST summary
Payment tracking
Receipts against invoices, customer and vendor ledgers, wallets, refunds, and bank reconciliation that splits one bank credit across the customers it actually paid for.
Finance · Ledgers, Bank reconciliation, Wallets
Order management
Confirmed orders become work: allocation against live stock, a fulfilment hub, and the order's own history from confirmation to delivery.
Billing · Orders · Fulfilment
Dispatch workflow
Pack, generate the docket and hand over to the courier — Ekart is integrated — with tracking written back onto the order.
Fulfilment · Dispatch, Ekart
Inventory & purchasing
Stock across warehouses with movements, adjustments and transfers, and the buying side end to end: vendors, purchase orders, GRNs, purchase invoices, payments and returns.
Inventory · Purchases
Follow-ups & automation
Follow-ups are scheduled records, not reminders in someone's head. Business hours, notification rules and routing decide what happens without anyone chasing it.
Sales · Follow-ups · Settings
Team access & control
Users, roles and granular permissions, an activity log, allowed-IP restrictions, API keys and outbound webhooks so the system fits how the company is actually run.
Settings · Team, Roles, API keys, Webhooks
Across both products
Multi-tenant workspace isolation, role-based access with granular permissions, an activity log, encrypted third-party tokens, allowed-IP restrictions, and AI usage priced and recorded on every call.
Buy one product, or buy the suite
One-time payment, lifetime access to the product you buy. No monthly licence fee, no per-user seat charge.
Run the business
SetuFlow Business Manager
₹49,999
One-time payment · lifetime product access
- Leads, contacts, call list and follow-ups
- WhatsApp Business inbox, templates, campaigns and flows
- AI agents on WhatsApp with conversation audit
- Quotations, GST invoices, credit notes and orders
- Payments, ledgers, wallets and bank reconciliation
- Inventory, purchases, dispatch and Ekart
- Users, roles, permissions, API keys and webhooks
Best value · both products
Business Manager + Social AI Manager
SetuFlow Complete AI Suite
₹69,999₹79,998
One-time payment · lifetime access to both products
- Everything in Business Manager
- Everything in Social AI Manager
- One sign-in across both products
- Customer record and brand context shared across the suite
- A single AI spend view for the whole platform
- Priority onboarding and setup assistance
Grow the business
SetuFlow Social AI Manager
₹29,999
One-time payment · lifetime product access
- Guided brand setup and AI brand profile
- AI content plan, drafting and scoring
- Improve hook, shorter, more human, story, CTA
- AI carousels, cards and generated imagery
- Approval gate, scheduling and content calendar
- LinkedIn, Instagram, Facebook, Google Business Profile
- Engagement inbox, review replies and analytics
Answers before you ask
What people want to know before they buy. Anything else — the assistant or a human will answer it.
Yes. Business Manager and Social AI Manager are sold separately and each works on its own. The Complete AI Suite is simply both together at a lower combined price, and you can move up to it later.
You pay once for the product and keep using that product for as long as you like — there is no monthly licence fee. Third-party services the product talks to (AI models, WhatsApp, social platforms, hosting) are metered by those providers and are billed separately.
The AI layer runs on Claude or OpenAI, selected by configuration, behind one set of prompts. You can supply your own API key, and every call is priced and recorded so the spend is never a surprise.
No. Social AI Manager has an approval gate: drafts are written, scored and queued, and nothing is published until a person approves it. Review replies work the same way.
Yes — it uses the official WhatsApp Business API, including message templates, campaigns, routing and compliance controls such as blocked numbers and opt-out handling.
LinkedIn, Instagram, Facebook and Google Business Profile are built. What each one can do depends on the permissions and quota that platform has granted your app, and the product tells you honestly which of those are active.
In the Complete AI Suite they share one sign-in, and brand context and customer records carry across, so content the AI writes knows the business the CRM already describes.
Yes. Both products are multi-tenant with workspace isolation, role-based access, an activity log and encrypted third-party tokens.
Yes. Suite customers get priority onboarding, and setup assistance is available for individual products — WhatsApp verification, channel connection and data import are the usual first steps.
SetuFlow is built and operated by S D Bearing Co. SetuFlow is the product brand; S D Bearing Co. is the company you contract with.
Ready to build your SetuFlow?
Tell the assistant how your business works and it will show you the setup — Business Manager, Social AI Manager, or both.
One-time payment · lifetime access · buy either product on its own
Grow the business — in full
It learns your business first
Guided setup captures who you are, what the business does, your goals and your brand voice. It can read your website and analyse your existing writing so drafts sound like you, not like a bot.
Onboarding · Brand profile
AI content planning
Before a single post is written the AI produces a content plan from your brand profile and what has worked before, so the queue has a reason to exist.
Dashboard · AI briefing
AI post creation
Two questions — what kind of post, what about — instead of a blank editor, with topic suggestions drawn from your own plan. Platform-specific drafts, not one post copy-pasted four times.
Create
Named AI improvements
Improve hook, Make shorter, Make more human, Add a story, Improve CTA. Each one is a specific instruction, and every previous version stays in the revision history.
Posts · Editor
AI visuals & carousels
AI-written carousels and cards rendered to real images, and AI-generated imagery from a compiled visual brief — so the picture matches the post rather than being stock.
Create · Visuals
Approval gate
Nothing publishes without a person pressing publish. Drafts are scored, queued for approval, and can be archived and restored rather than deleted.
Approvals · Content
Scheduling & calendar
Month and week views on desktop, an agenda on a phone, drag to move. Scheduling is honoured in your own time zone while the scheduler works in UTC.
Calendar
Content pipeline
Everything you have as a list or a board from idea to published, with an archive that is a state rather than a delete.
Content
LinkedIn, Instagram, Facebook, Google
Four channels behind one provider seam. A Google login can carry many businesses and locations, and each location becomes its own schedulable channel.
Channels
Reviews & engagement inbox
Comments and Google reviews arrive in one inbox. The AI classifies intent and drafts a reply against the right brief — a one-star review is flagged for a person immediately.
Inbox · Google · Reviews
Analytics that feed the plan
What performed, and a learning pass that turns performance into insights the next content plan actually uses. Listing insights cover views, calls, direction requests and website clicks.
Analytics · Google · Insights
AI cost transparency
Every model call is priced on the way out and stored with the rate it had, broken down by feature, by model and by day. You always know what the AI cost.
Usage